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From an SEO perspective, that's a beautiful world to live in.So, hopefully, for those of you who are struggling around demand for your keywords, for your volume, this process can be something that's really helpful.A lot of smokers face the problem of storing cigars without humidors.Not only beginners, but also connoisseurs in this field have difficulties with cigars' storage.It's not necessarily dominate just on their own site, it's dominate all the press and PR articles that are about that, all of the Wikipedia page about it, etc., etc.You become the brand that's synonymous with the keyword or concept.
We're creating content to target people higher up in the funnel before they need our product. In Niice's case, that might be things like sponsor or speak at design events.This week we're going to chat about a particularly challenging problem in the world of SEO, and that is trying to do SEO or trying to do any type of web marketing when your product, service, or idea has no search volume around it. So I think when you encounter this type of challenge -- and granted it might not be the challenge that there's no keyword volume -- it could be a challenge in your business, for your organization, for some ideas or products that you have or are launching that there's just very little, and thus you're struggling to come up with enough volume to create the quantity of leads, or free trials, or customers that you need. In Niice's case, that's going to be a lot of designers. It might be those who are searching out designers or artists.It could be people seeking inspiration for all sorts of things. From there, they can look at the job title, interests, demographics of those people, and then you can do some cool stuff where you can figure out things like, "Oh, you know what?We're going to build exposure for you, which is something we already do, FYI, and now you've got some wonderful content that has that potential to mimic that work." You could think about, and I love this just generally as a content marketing and SEO tactic, if you go find viral content, content that has had wide sharing success across the web from the past, say two, three, four, or five years ago, you have a great opportunity, especially if the initial creator of that content or project hasn't continued on with it, to go say, "Hey, you know what? We're going to modernize and update that for current audiences, current tastes, what's currently going on in the market.We're going to go build that, and we have a strong feeling that it's going to be successful because it's succeeded in the past." That, I think, is a great way to get content ideas from viral content and then to potentially overtake them in the search rankings too.
So if you're Niice, you could think about contracting some featured artist to contribute visuals maybe for a topical news project.